For our packaging, we started designing the box with the idea of creating a reusable packaging solution and minimizing the variety of materials used in our packaging to make it easier for sorting and recycling.
The front of the box features a hexagonal cutout to showcase key information about the coffee. The box is made from 100% recycled paper.
The insert card serves as both a label and an information card about the coffee. When the box is folded, the card is automatically locked in place.
Since our box doesn't use glue and uses paper locking techniques to hold its shape, it has the added advantage of being easy to disassemble and store. It can be flattened and bundled with used paper for space-saving disposal.
However, our intention is for the box to be used for other purposes after the coffee is consumed, such as a tray to hold various items or as a holder for our coffee bags to create a proportional coffee bar. If customers purchase our coffee again, they can choose the option of a refill bag instead of receiving a box, in order to further promote waste reduction.
